Cost per click
$0.94
Link clicks
The headline
Proven creative. Healthy return. Ready for Black Friday.
Cost per add to cart
$2.86
Adds to cart
Cost per purchase
$106
Real shopper orders
Share of total paid sales from ads
What each step costs
Cost at click, page view, add to cart, and checkout
Online sales driven by our ads
Website revenue
From our Meta ads
$1,025
Other paid sales
$9,017
The ads filling the most carts
Creatives from the live Meta ads
How we grow
Six clear moves into Black Friday and Cyber Monday
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1
Scale the Pleated winner
Raise budget in careful steps of about 20% while return stays at or above 2.5x.
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2
Keep new creative coming
Ship a lamp-lit evening room video in 9:16 and more Pleated stills that build on what already works.
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3
Remarket warm shoppers
Bring back people who added to cart but did not buy, with Meta and email working together.
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4
Tighten purchase tracking
Keep admin and gift drafts from counting as purchases so Meta learns from real shoppers.
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5
Add UTMs before Black Friday
Tag every ad link so we can see exactly which website sales came from ads.
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6
Treat BFCM as a scale moment
Black Friday and Cyber Monday are the time to put more budget behind what is already working, not a reset.